The platform is rolling out a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This step comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a full-scale rollout. This shift coincides with a surge in AI content, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is frequently illogical or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we aim to give people the power to see more or less of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are now over a billion videos on its service identified as artificially created. Overall, over 100 mn pieces of content are added to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the volume of AI-generated videos they see by using the “manage topic” setting in the app and picking “AI-generated content”. Additional categories that currently be adjusted under the tool cover current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s policies oblige content makers to label convincing artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the service will from now on attach an “AI-made” label to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is additionally launching a two million dollar AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, during discussion over intentions to make redundant a large number of safety staff in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection division in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content prior to it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us work at speed.”
